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Fashion in Australia |
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Fashion Trend in Australia.
Australian fashion reflects a vibrant, creative nation, rich in colour and fresh, exuberant style. The three main settings of Australian life—the bush, the cities and the beaches—and the country’s principally hot and dry climate have influenced who Australians are and therefore what they wear. Australian fashion labels are now sought after around the world.
Australia’s fashion industry has grown around the relaxed, casual demeanor of the people it designs for, as well as their love of outdoors living. But it also reflects the sophisticated, cosmopolitan and multicultural nature of Australian society. Most Australians are comfortable in T-shirts and foot thongs (flip-flops) one minute and appreciative of innovative high fashion the next. The bold colours of sunny Australian beaches and the starkly contrasting hues of the country’s central desert landscapes are captured in Australia’s fashion palette. And the rigours of the elements in which Australians live have often determined the choice of cloth used by designers. Colour and fabric have contributed greatly to an Australian sense of fashion, in cut and garment types. |
Beachwear in Australia.
Australia has a long history of world-renowned swimwear manufacture. In 1928, Speedo swimwear was launched by Alexander MacRae in Sydney and the brand became world famous after Australians wore it in the 1932 Los Angeles Olympics. Australia now boasts top-of-the-line swim- and surf-wear brands such as Roxy, Billabong, Rip Curl and Seafolly.
In the bush
One-third of Australia’s population live in the country—known as ‘the outback’ and ‘the bush’—in farming and rural communities. Australian companies, such as Driza-Bone, Blundstone, RM Williams, Akubra, Di CROCO and Genuine Australian Bushwear, have developed high-quality fashion to suit this lifestyle and to withstand the harshness of the bush environment.
The Driza-Bone (‘dry as a bone’) coat is to Australians what the Burberry trench coat is to the English: a symbol of heritage, values and culture. The coat is the traditional Australian stockman’s oilskin riding coat. The Akubra hat, too, is an Australian icon, famous for its quality and style developed over 100 years of production.
Urban wear and high fashion
The urban streetwear and haute couture components of Australia’s fashion industry are also thriving. A new generation of streetwear designers takes its inspiration from Australia’s surf culture, graffiti and art and has created its own unique style.Dynamic new labels include Ksubi, based near Sydney’s Bondi Beach; Sass & Bide, which has a cult following among the younger Hollywood set; and Willow, a lingerie line.
Inspired by an extraordinary range of Australian fashion textiles and cultural influences, many Australian designers have received international attention in recent years. Australian fashion creations, such as those by Wayne Cooper, Carla Zampatti, Easton Pearson, Nicola Finetti, Bettina Liano, Martin Grant, Michelle Jank and Lisa Ho, are in worldwide demand.
An international success story
Australian designers are now influencing what others around the world will wear. Major fashion capitals, such as London, are actively seeking out creative Australian designs. The success of Australia’s innovative fashion is continuing to translate into a higher demand from international audiences. Australian designs are exported to many countries, with the most popular international markets being France, Japan, the United Kingdom, the United States, Dubai and Kuwait.
As fashion has become such a successful export market for Australia, commensurate growth has occurred in employment opportunities in the fashion manufacturing industry and other fashion-oriented careers such as fashion journalism, fashion styling, make-up and hair styling, fashion photography and modelling. Tertiary education institutions have developed high quality fashion and textile courses to ensure the industry is serviced with well-trained staff.
Australia has developed an international reputation for producing some of the emerging stars of the fashion world, from designers to models. Supermodels such as Elle McPherson (now with her own high-end lingerie line), Miranda Kerr, Gemma Ward and Megan Gale have reinforced Australia’s image as a modern, fun and fresh culture.
Source : Dept. of Foreign Affairs , Gov. of Australia.
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