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Trends in Fashion USA.

Men and children's clothing styles tend to be more stable than women's fashions.  Therefore, men and children's clothing are much more suited to mass production.  Women's clothing has more seasonal clear outs which makes it more unpredictable from a demand perspective. 

Men and women have understood the power of Fashion USA and the communicative message that clothing brings about.  Clothing influences self-esteem, career advancement and image.


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Some popular USA Fashion Trend :

The aging population in the 25 to 54 years age group is growing. The people with such demographics have the most spending power on clothing.ƒn

There is a shift from blue collar workers to white collar workers. This translates into a need for more dressy work apparel.ƒn

There are more single people within the U.S. population due to a higher divorce rate and single people getting married later in life. A growing single U.S. population means more money spent on clothing to improve self-image.ƒn

There is a trend towards a more casual and informal wear for the work environment.  This has created a whole new clothing segment of the casual work clothes.ƒn

Rather than buying cheap, poor quality clothing, there is movement towards buying higher quality, longer lasting garments. Value is now the new standard not cheap.ƒn

There is a growing sportswear and active wear market due to a more active population and a trend towards healthy living.

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Fashion Trends in the Decade of 2000's.

During this decade, Asia meets the west where styles of the orient influenced western styles.  Off center closures, asymmetrical designs, bamboo prints and words from Asian languages can be seen in Fashion USA.  What began as high end fashion has migrated to everyday wear. Silk, a popular Asian fabric has been infused in western styles.

In the early 2000s, small music bands tied to smaller labels became popular.  This music trend ultimately influenced fashion of that time. Formal business jackets were paired with a pair of jeans.  This "inde" fashion trend also brought back the popularity of the retro canvas sneakers, Converse.

Forecasting on USA Fashion.

The secret to success as an Importer for Fashion USA is the ability to forecast the next decade of fashion trends.  Fashion trends involve identifying changes in themes such as floral or geometric and in color such as pastels and darks.  It can also entail the increase of types of clothing that are included in a certain group of apparel such as sportswear.

With this knowledge of the Fashion USA market, you can identify your role as an importer, the market segment that you want to serve, and the type of clothing that you want to bring into the United States.


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